Summer Digital Marketing Intern - RTP, NC (524621)

Grifols Diagnostic Solutions is seeking a Digital Marketing Intern for the Summer. This is a hybrid opportunity in RTP, North Carolina. The Digital Marketing Intern will work closely with the Marketing Communications team on two strategic projects aimed at enhancing content development efforts and stakeholder engagement in the transfusion medicine space. This internship provides the opportunity to gain valuable marketing research and analytical skills while contributing to projects that directly shape Grifols' content strategy.

Primary Responsibilities:

• Competitive Assessment of Digital Content:
  • Perform a detailed analysis of competitors’ digital content strategy, including style, messaging, engagement metrics, topics, and social media following.
  • Summarize findings in a report with actionable recommendations to strengthen Grifols’ digital content presence.
• Industry Hot Topics and Influencer Mapping:
  • Review journal articles from professional organizations over the past 6-12 months to identify key topics and trends in transfusion medicine.
  • Map influential authors, their affiliated institutions, and references to specific products or practices, leveraging Salesforce data to generate insights.
  • Develop a list of relevant blog topics and potential influencers to align with Grifols’ marketing strategy.
• Work collaboratively with team members to present insights and recommendations in impactful presentations.

Skills/Qualifications/Education Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the knowledge, skills, education, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Candidate must be currently enrolled in a 4-year degree program pursuing a Bachelor’s degree in Business/Marketing, Communications, or a related field OR currently accepted/enrolled in a Master’s or Ph.D. program.
• Rising junior or senior students are preferred.
• Current GPA of 3.0 or higher.
• Strong research and analytical skills.
• Proficiency in Microsoft Excel, Word, and PowerPoint. Familiarity with tools such as Salesforce is a plus.
• Excellent written and verbal communication skills with the ability to present findings in a clear and concise manner.

This internship is an exciting opportunity to apply your academic knowledge to real-world marketing challenges while supporting critical initiatives within the organization. If you are passionate about digital marketing, research, and analytics, we encourage you to apply!

ble marketing research and analytical skills while contributing to projects that directly shape Grifols' content strategy.

Third Party Agency and Recruiter Notice:

Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.

Grifols provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other characteristic or status protected by law. We will consider for employment all qualified Applicants in a manner consistent with the requirements of applicable state and local laws.

Location: NORTH AMERICA : USA : NC-RTP
NORTH AMERICA : USA : NC-Durham
NORTH AMERICA : USA : NC-Raleigh:USNC0001 - RTP NC-Headquarters 

Learn more about Grifols